Inception is formulated with animal or fish protein first to serve your feline companions' needs. Inception understands your feline companions are carnivore first, omnivore second and thrive with good animal or fish protein in their diets. Inception ensures their first two ingredients are animal or fish protein. They want to give your feline companions everything they need for a long and happy life with you. Inception Fish Recipe for cats is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all life stages.