Inception is formulated with animal protein first to serve your canine companions' needs. Inception understands that your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. Inception ensures their first two ingredients are animal protein. Their formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. Inception wants to give your canine companions everything they need for a long and happy life with you.